To facilitate citizens and enterprises in correctly disposing of biodegradable and compostable plastic packaging into the wet waste recycling system, the Italian Biorepack Alliance has launched a new voluntary label "Organico Biorepack". Packaging producers can use this label to prove that their products belong to the extended producer responsibility (EPR) system specifically designed for organic recycling.
This logo was registered with the Italian Patent and Trademark Office on May 19, 2024. It is the result of two years of research, consultation and discussion by Biorepack in collaboration with Deloitte and various stakeholders in the supply chain. In the coming months, the alliance will launch a nationwide promotional campaign to popularize the meaning and usage of this new logo.
As mentioned earlier, this measure has two goals:
On the one hand, enhance the value of alliance enterprises and publicize their participation in the world's first EPR system specifically designed for the organic recycling of compostable bioplastics.
On the other hand (but no less important), providing a simple, intuitive and effective tool to reduce citizens' sorting mistakes, facilitate the operation of composting facilities, and thereby improve the quality and quantity of household wet waste recycling.
In fact, non-compostable plastic packaging is often mixed in with organic waste, and sometimes the opposite occurs, leading to mutual contamination of the two recycling processes.
The new logo will be officially launched at the second Italian Compostable Bioplastics Forum in Rome on June 19th, along with the release of the 11th report on the compostable biopolymer value chain.
